Elissa Ayadi

SVP of Fan Engagement & Digital Marketing at Warner Records

Elissa Ayadi

Elissa Ayadi is a proudly BIPOC LGBTQ+ Femme, currently serving as the Senior Vice President of Fan Engagement and Digital Marketing at Warner Records. She first broke ground as a recording studio and artist manager before transitioning to the start-up space. As an early employee of Machinima, the original gaming YouTube network, Elissa helped them become the second channel in history to cross 1 Billion views. She was also a year-one employee of theAudience, the first multi-platform influencer agency working with creators like Madison Beer and Baby Ariel. Her innovative digital campaigns have taken home Webbys (#FreeMurdoc, Bjork/MOCA, Bella Poarch, Deftones), Shortys (Halo’s Hunt the Truth, SeaNanners Twitter), Cannes Lions (Dove #RealBeautySketches, Gorillaz AR App), and more over the course of her career. At Warner Records, she oversees the digital world of artists like Dua Lipa, Saweetie, Ashnikko, and Bella Poarch.

    Scheduled Appearances

    Thursday • June 23, 2022

    Industry Track

    Regulation, Accountability and Trust on Social Platforms

    As social media continues to dominate not just the internet, but the world at large, the questions around how best to regulate these platforms, holding the platforms as well as tho

    02:00 PM - 02:35 PM
    Room 304AB
    • Matthew Gielen
      (Co-Founder & CEO at Electric Monster)
    • Harry Jho
      (Creator, Mother Goose Club at Sockeye Media)
    • Devin Stone
      (Lawyer, Creator of Legal Eagle YouTube Channel at LegalEagle)
    • Elissa Ayadi
      (SVP of Fan Engagement & Digital Marketing at Warner Records)
    More Info
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