Shelby Bier

Marketing Analyst, UTA Entertainment & Culture Marketing at United Talent Agency (UTA)

Shelby Bier

Shelby Bier is a marketing analyst in the Entertainment & Culture Marketing department at leading global talent, entertainment and sports company UTA. In her role, Bier helps brands craft their entertainment marketing strategies. Using a blend of analytics, consumer research, and market intelligence, she works closely with corporate clients across industries to evaluate cultural opportunities, talent partnerships, and measure success. Bier also develops thought-leadership studies on the entertainment landscape which have been featured in publications such as Variety, AdWeek and The Los Angeles Times. 

Prior to her role at UTA, Bier was a senior research analyst at BuzzFeed, where she consulted on brand, content, and product strategy. While at BuzzFeed, she led multiple thought-leadership studies, including one on influencer marketing that brought in revenue for BuzzFeed talent.

    Scheduled Appearances

    Thursday • June 23, 2022

    Industry Track

    Dissecting the ME-TA-VERSE

    Leading global entertainment, talent, and sports agency UTA, and leader in modern media, Vox Media, are teaming up on a consumer study about the future of the metaverse, and what r

    11:05 AM - 11:30 AM
    Ballroom ABC
    • Shelby Bier
      (Marketing Analyst, UTA Entertainment & Culture Marketing at United Talent Agency (UTA))
    • Edwin Wong
      (Senior Vice President, Insights & Innovation at Vox Media)
    More Info
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