Candy Me Up
Born and raised in the candy industry, Nema Causey is the owner of Candy Me Up; a bulk and viral candy specialty store located in San Diego, California. As you’ll hear, while many businesses found themselves paralyzed by the pandemic, Nema and her team used it as a turning point to build new media, gain new customers and create a new commercial channel for her family business.
Scheduled Appearances
Friday • June 24, 2022
Industry Track
Building Your Brand on TikTok: Lessons from SMBs
TikTok is home to a new generation of storytellers who are building community through their content, and small businesses (SMBs) are leading the way by taking us inside their kitch
02:45 PM - 03:20 PM
Anaheim Ballroom D
- Alexis Gallivan (Global Head, SMB Engagement Marketing at TikTok)
- Candy Me Up
- Utopia US (Designer at Utopia by Cho)
- Carpet Repair Guys (Owner, CEO, Lead technician, also only technician at Carpet Repair Guys)
- Love & Pebble (Chief Marketing Officer at Love & Pebble)