Matthew Gielen

Co-Founder & CEO at Electric Monster

Matthew Gielen

Matthew Gielen is one of the world’s leading YouTube strategists with deep experience driving growth and expansion across digital entertainment channels. He is credited with being instrumental in achieving massive digital success for globally recognized properties such as Nickelodeon, Nick Jr., Fandango’s Movieclips, Frederator and Driver Digital. 

In 2021, Matt co-founded Electric Monster Media, a next generation digital media company that invests in and acquires brand-friendly digital video channels to scale and build their audiences, turning them into world-class media operations. Electric Monster recognizes the potential in channels and works with the creators to maximize viewership, growth and profit, helping them achieve a level of success that was previously unattainable without Electric Monster’s proprietary, data-driven growth and optimization techniques. 

Prior to Electric Monster Media, Matt founded the digital channel audience development firm, Little Monster Media Co., which has generated over 100B additional video views for its clients, and was eventually acquired by Electric Monster, but still remains an operation within the company. Ahead of founding both Little Monster and Electric Monster, Matt served as the Vice President of Programming & Audience Development at Frederator Networks, where he built a 6B+ annual video views network, and prior to that, he was Head of Production and Audience Development at Driver Digital, where he developed programming strategies for over 20 owned and operated channels. 

Matt is also a frequent contributor to Tubefilter, writing research papers such as Reverse Engineering the YouTube Algorithm, and The Taxonomy of YouTube Videos.

    Scheduled Appearances

    Thursday • June 23, 2022

    Industry Track

    Regulation, Accountability and Trust on Social Platforms

    As social media continues to dominate not just the internet, but the world at large, the questions around how best to regulate these platforms, holding the platforms as well as tho

    02:00 PM - 02:35 PM
    Room 304AB
    • Matthew Gielen
      (Co-Founder & CEO at Electric Monster)
    • Harry Jho
      (Creator, Mother Goose Club at Sockeye Media)
    • Devin Stone
      (Lawyer, Creator of Legal Eagle YouTube Channel at LegalEagle)
    • Elissa Ayadi
      (Senior Vice President of Fan Engagement & Digital Marketing at Warner Records)
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