"Mauricio is a Mexican storyteller with over 18 years of experience in the digital media industry. In May 2017 he founded Story Baker, a media lab focused on creating the most compelling stories around the digital media industry, including The Coffee Podcast, in which he interviews the brightest minds behind the biggest publishers and content creators in MX and Latin America.
In 2014 he co-founded juanfutbol, where he was CEO until 2018. He has relevant business experience with projects such as La Ciudad Deportiva, Izquierdazo, Cámara Húngara and MX Bits.
Before entering the world of startups, he directed the editorial team of Yahoo Mexico and Mediotiempo, where he covered two World Cups.
A devoted writer, renowned speaker and mentor, Mauricio is passionate about creating new ways to tell stories and change the consumption of digital content.