Xime Ponch is one of the most important multiplatform creators in the region. At just 18 years old, the Tik Tok star has been able to successfully transcend to other platforms and grow a community of more than 15 million “ponchers” where makeup tutorials, fashion, dance, food, family and friends are the starts of her content. Her YouTube channel is positioned in the Top 20 of the most watched channels in Mexico within her content category. Thanks to her talent and the support of her family, Xime publishes her very first YT channel when she was just 11 years old and also started exploring a new app that called her attention: Musical.ly (now Tik Tok) making her a pioneer and the number 1 “muser” in the whole spanish-speaking market. What started as a hobby became her true passion and in 2020 Xime got her very first nomination to the KCA USA as Influencer Trendy Latino, hosted the most recent edition of the TuAwards and has her own show on Nickelodeon’s Trendy By Nick. Thanks to her hard work and passion she decided to release her book, Tu En Mi Vida Loca (You In My Crazy Life) with Penguin Random House, a teen-fiction novel inspired on her life where we can get a glimpse of the world of digital content creation, red carpet events, lights and cameras, while she studies her last high school year and a new student in the classroom calls her attention. The book broke record sales in Mexico and next year the audiobook version of it will be released. Xime is a featured creator in the very first VidCon Mexico to take place in may 2021.