Juana Martinez is one of the most renowned creators of digital content in the region. Her content is highly artistic, taking care of details such as light, effects, transitions and symbologies that capture messages of positivism. This creator, a lover of fashion and art, has been on the cover of Tu Magazine more than five times, was invited to a Teen Vogue special, hosted her own show on one of the most important television networks in Colombia, as well as presenting the MTV MIAW pink carpet in 2017, and being the main host of the Tu Awards in 2018. She has won two MTV MIAWs and a Tu Award, and this year is the image of Bubulubu in Mexico. Her power to influence is used as an example by companies like Coca-Cola Mexico when talking about the success of their Sprite campaign, which has not seen a significant increase in sales in 15 years. Her book, The Harmony of Chaos, quickly became a bestseller, a book in which Juana develops a guide on how to find yourself in the midst of so much noise around you. In recent years, Juana has used her influence to educate her audience by exposing and supporting causes such as education reform in Colombia, equal adoption, and the Rohingya humanitarian crisis in Cox Baxar, where in less than 24 hours she helped raise more than $1.5 million to assist refugees.