Gustavo Roano

Talent Partnerships Manager at Snap Inc.

Publicist by the Universidad Veracruzana, Mexico. She started her career in Digital PR in 2018 as part of the founding team of TikTok in Mexico in the role of Creator Manager. She was in charge of the creation and development of the creator ecosystem and community, generating "in app" campaigns to find and develop talent. He also adopted subsequent roles as manager of verticals for Gaming and Sports in 2020, generating important alliances with brands, media, events and organizations.
His experience in TikTok, led him to collaborate from 2021 in Kwai as Content Growth Manager and Direct Sign Lead for Latin America, generating partnerships with talent houses and subsequently directly adding high quality content creators, hand in hand with his team, to monetize their content on the Kwai platform.
Currently, he is developing as Talent Partnerships Manager of Snapchat Mexico and LatAm, adding creators and strategic partners to rediscover the platform and conquer new audiences through the generation of creative content on a fresh platform where everyone has a space.

Trucos para volverse viral: Cómo crear contenido original

Saturday, September 24, 2022

12:45 PM - 1:15 PM

Algunos alcanzan la fama de la noche a la mañana, pero para otros, el camino es mucho más largo. ¿Qué camino es mejor? ¡Descúbrelo por ti mismo en esta sesión donde probamos tendencias notables!