Zach Ferraro

Building a successful business as a creator takes more than just growing a community. Monetization is crucial for turning your passion into profit, and your community can help you do just that. Discover how membership communities empower you to create the content you want while earning steady income and deepening bonds with your dedicated followers. Join our expert panel as they explore the realm of paywalled platforms and the vast opportunities they offer creators, talent managers, brands, and media companies.

The creator economy has matured to the point of requiring more sophistication around metrics, measurement, and attribution. Though there’s growing agreement about “followers” and “likes” not being an adequate, or even accurate, measure of impact/value, we’re still in the early days of finding consensus around what to measure and how do it in a way that provides creators and their partners with the insights that matter. Part philosophical debate about “what, why and how” & part showcase of emerging tools and tech, this session goes deep on the current and near future state of creator economy measurement.