Michelle Chubb, aka Indigenous Baddie, uses TikTok and Instagram to educate others about Indigenous life and issues while being a mom. Through the platforms, she shares her culture, talks about the history of Canada while tackling stereotypes, and encourages others to reconnect with their roots. She has also been featured in TeenVogue, HuffPost, Refinery29 Canada, Pop Sugar, Fashion Canada, and many more. Modeled for national brands such as Sephora Canada, Bonlook, and Summersalt. Nominated Top 25 Women of Influence of 2021 and spoke for a TEDx Talk in Canada.