Jesús Morales also known as "juixxe" is a twenty-seven year old, first-generation Mexican immigrant who uses his platform to give back to local street vendors and strangers in the community. Driven by the desire to help others, Morales has raised over $500,000 to directly support vendors from the local fruit stand on the street corner to the neighborhood taco stand. He collects donations through apps like Venmo and Cash App, as well as partnering with brands to provide gifts in the form of cash tips, trips to Disneyland, and even fully paid off cars.

With the help of his followers and brand sponsors, juixxe plans to give away millions of dollars. His audience not only wants to provide him with cash to donate, but they have become fan’s of his powerful and moving mission. He has partnered with brands such as T-Mobile, Modelo, and Pepsi. His future goals include expanding into longer form content, partnering with brands for larger giveaways, and helping all those he interacts with along the way.