Prayag Mishra

Prayag Mishra rose to fame after the Internet dubbed him part of the “sassy man apocalypse." His fans (known as “Pookie Bears”) come to him for all things dating advice, self-love, and for his sassy affirmations. His follower count went from just shy of 30,000 to over 4.3 million in the span of almost three weeks — with Pookie Nation continuing to grow and take over. Consider him the internet’s new best friend; women love him, and men look up to him as a thought leader as the face of the new wave of vulnerable masculinity. Based in Canada, he fronted a massive holiday campaign for Bumble, and has worked with major brands such as MAC, A&W, and more.

Creator Track

Creators Talk Content Strategy

Location: Room 210

Thursday, June 27

2:45 pm - 3:30 pm

Featuring: Markell Washington, Brotherofcolor, Katie Feeney and more

There are a lot of audience development experts out there who can give you advice on your content strategy. But why not hear it straight from the most accomplished creators? Get the inside scoop on building your audience and optimizing your content for growth as some of digital media’s most exciting creators lift the lid on all their secrets to success.