The Sweet Impact

Fan favorite, self-taught cake artist, and expert coach on Netflix’s The Big Nailed It Baking Challenge, Robert Lucas, also known as The Sweet Impact created his first cake in 2019. In that time, he has created a community of nearly 8M loyal fans who are enamored with his cakes and charming personality. He consistently garners over millions of views on his videos across all social channels, like his Stitch cake with over 76M views and 3M likes. He is known for his fantastical artistry, modeling cakes after pop culture icons like Hello Kitty, Nike Air Jordan, Beauty and the Beast, Cocomelon, and more. After only a few years as a content creator, Robert made his TV series debut on Netflix in August 2024, as an expert coach to "want to be bakers" helping them learn the skills to design a baking masterpiece. He has worked with brands such as Uber, Dreamworks, Walmart, and Oreo and has been featured in press such as Forbes, Mashed, and The Today Show among others.