Jayde I. Powell

Jayde I. Powell is a social strategist and content creator from Atlanta, Georgia, with over a decade of experience in marketing and advertising. As the founder and head of creative at The Em Dash Co, a social content and creative development agency, Jayde has led strategic and creative campaigns for global brands like Netflix, Timberland, Costa Coffee, and Delta Air Lines. She is also the host of #CreatorTeaTalk, a platform dedicated to equipping creators with the resources, insights, and community needed to grow a business.\n\nRecognized by Adweek in 2023 as a standout in media, marketing, and culture and by Business Insider as a creator economy expert, Jayde is celebrated for her expertise and advocacy. She is known for her relatable and witty presence on LinkedIn, which she coined “The Briefcase App,” and her championing Black creators and creative professionals in the industry.\n\nJayde holds a bachelor’s degree in Spanish with a focus on international business from Georgia State University, reflecting her passion for global perspectives. She splits her time between Atlanta and Brooklyn and draws inspiration from her travels and surroundings to fuel her creative endeavors. Jayde’s work embodies her commitment to inclusivity, creating from the heart and being exactly who she is—unapologetically.