Sun Yi

Sun Yi is an Entrepreneur, Storyteller, Personal Branding Strategist, Mentor, Podcaster, TEDx Speaker, and Public Speaker. He is also the founder of Night Owls, an award-winning digital agency trusted by Fortune 500 companies and renowned personal brands such as Mel Robbins, Jay Shetty, Marc Randolph, and Gabby Bernstein. With over 20 years of experience in digital branding, Sun has helped brands grow from near-zero revenue to over $1 billion. His notable achievements have also been featured on Forbes Agency Council. A passionate educator, Sun has taught over 30,000 students through his highly-rated Domestika course, The Art of Storytelling for Freelancers and Creators. In 2022, he launched Night Owl Nation, a global community of entrepreneurs and creators dedicated to practicing and mastering the art of storytelling together. Sun also hosts the Authentic As Fck Podcast*, featuring candid conversations with entrepreneurs and creators, including Ryan Serhant, Neil Patel, Tamsen Fadal, Brendan Kane, Eric Siu, James Altucher, Baron Baptiste, Joanne Molinaro, Steven Pressfield, and many others. His commitment to excellence extends to his role as a juror for AIVA, where he oversees the Communicator, Davey, and w3 Awards, as well as a member of IADAS, presenting prestigious honors like the Webby, Lovie, and Anthem Awards.\nIn 2024, Sun was recognized as Instagram x ManyChat’s Most Community-Focused Creator, an award celebrating visionary leaders making meaningful connections online.

Creator Track

Micro-Storytelling for Social Media

Duration: 45 minutes

Location: Room 207CD

Saturday, June 21

4:00 pm - 4:45 pm

Featuring: Sun Yi

Social media content isn't just about sharing information ' it's about creating those 'aha' moments. In this talk, attendees will learn how to craft micro-stories that inspire audiences to pause, reflect, and engage.

Participants