VidCon Anaheim

Merlyne Jean-Louis is a transactional business and entertainment attorney and Partner in the Global Media, Entertainment & Sports practice group at the tech-driven, full-service law firm Pierson Ferdinand. She helps businesses and creatives protect their ABCs (assets, brand, and content) via contracts, intellectual property, and business structure. Her entertainment practice focuses on the creator economy and she has negotiated brand, production, and distribution agreements involving some of the world’s leading companies. Merlyne is also a legal commentator. She has been featured in Bloomberg, CBS, The Verge, The Hollywood Reporter, and Fast Company. Merlyne is a proud graduate of Duke Law School and NYU.

Industry Track

Protecting Creators in the Age of AI

Duration: 45 minutes

Location: Room 304CD

Thursday, June 19

11:00 am - 11:45 am

Featuring: Anita K. Sharma, Sharma Law PLLC (Founder, Sharma Law PLLC at Sharma Law PLLC), Chelsey Mori (Founder at Unbound Legal), Merlyne Jean-Louis (Partner at Pierson Ferdinand) and more

The AI explosion comes with real challenges as creators face mounting risks to their identity, intellectual property, and brand integrity. This session brings together legal experts to examine the growing need for safeguards in an era where deepfakes, voice clones, and unauthorized likenesses can be generated and circulated at scale. We'll explore the legal gray areas around AI-generated content, the role of trademarks and right-of-publicity laws in protecting creator identity, and what new frameworks are needed to preserve creative control and commercial value. With platforms still catching up and regulation in flux, the conversation will focus on the real-world implications and what creators and companies can do now to protect themselves.

Participants