Earnest Pettie

Trends Insights Lead, Culture and Trends

Earnest Pettie, a seasoned expert in web videos and trends analysis, plays a pivotal role in identifying emerging trends for YouTube, leading global trends research for YouTube’s Culture and Trends team. He has over 15 years of experience in the field and has provided valuable insights into the ever-evolving digital landscape through data visualization, video production, and public speaking. Earnest is also co-creator of YouTube’s documentary series, “Flowers,” which highlights the untold stories of Black creators’ impact on culture.

Community Track

From Margins to Mainstream: Black Voices Shaping the Digital Realm

Location: Discover Stage

Friday, June 28

1:00 pm - 2:00 pm

Tag: ASL Interpreters Present

Featuring: DangMattSmith, LonnieIIV, MissDarcei and more

Delve into the digital landscape through the eyes of Black creators who are making waves in the sea of content creation. Discover the ways in which the industry has evolved into a more equitable space for Black creators — and what areas are still in need of change. Hear about the key moments of impactful representation that fueled their creative journeys and what they hope the next generation of Black creators can learn from their experience.