Gabe Gordon
Gabe has spent over a decade combining his love of advertising, expertise with influencers, and a passion for culture to help brands reach the people and places traditional agencies can’t. Over the past 13 years, he has built Reach into an award-winning agency in the Creator space that counts Nestle, Microsoft, Clorox, and AB InBev as long-term clients. Before forming Reach, Gabe worked at Pepsi and WME.
Industry Track
Creator & Social Marketing Case Studies
Duration: 1 hour
Location: Ballroom E
Thursday, June 19
10:00 am - 11:00 am
Featuring: Gabe Gordon, Phil Price Fry, Ryan Ku
A series of case studies that showcase the increasingly strategic and sophisticated way marketers are engaging with the creator ecosystem. Don’t miss this opportunity to hear from a diverse group of brands (DiGiorno, Underdog Sports, Cricket Wireless) as they share real-world examples of how they shaped strategy, executed across platforms, measured outcomes, and what they learned along the way.
Participants