Amjad Hanif

VP of Creator Products, YouTube

Amjad is the VP of Creator Products at YouTube, leading a team that helps creators of all sizes grow and thrive on YouTube globally. His team is responsible for key creator experiences such as the YouTube Partner Program, creator monetization like fan funding and branded sponsorships, rights management, and Studio. Amjad has over 20 years of product management experience, with the past 13 at Google. He’s a lifelong Californian and enjoys watching YouTube videos about music and science with his three kids.

Industry Track

Creators + Fans: How Passion Pays off on YouTube

Location: Ballroom AB

Thursday, June 27

3:00 pm - 4:00 pm

Featuring: Amjad Hanif, Kevin Allocca, Pierson Wodzynski

Join Kevin Allocca, Global Director of Culture and Trends, and Amjad Hanif, VP of Product Management for YouTube Creators, for the YouTube keynote. Hear about the incredible products, trends, and fan communities that are transforming the creator economy to bring new opportunities for creation, connection, and career building on YouTube.