Rosy McMichael

Rosy McMichael is one of the OG beauty bloggers from the early 2010s. Constantly evolving but never changing the original core in beauty content. Current ambassador for beauty brands such as Lancome, Ipsy, L'oreal, and Dyson among others here in the USA, Mexico, and LATAM. Since 2010, Rosy has been sharing makeup tutorials, beauty tips, and product reviews. She has three successful makeup collection collabs with MAC Cosmetics and Beauty Creations. With a degree in Finance and Business Administration, Rosy was a teacher before YouTube fame. She currently lives in Brownsville, TX with her husband Aaron and son Nick.

Community Track

For the Girlies

Location: Discover Stage

Thursday, June 27

3:30 pm - 4:30 pm

Featuring: Astro Alexandra, Rosy McMichael, Noor Dabash and more

Who runs the world (and the internet)?! Girls! Celebrate these queens of content with us and hear all about their experiences as they share what it's like being a woman in the digital realm — the good, the bad, and everything in between.


Creator Track

What Women Watch: Finding Success as a Woman on YouTube

Location: Room 207AB

Friday, June 28

11:00 am - 11:45 am

Featuring: McKayla Taaffe Kemper, Molly Burke, Nicole Laeno and more

Presented by YouTube

Sponsored. Hear from leading women creators as they share insights into their content strategies, viewing preferences, and the unique challenges they face online. Understand firsthand why community is so crucial and how these breakout innovators are fostering a more inclusive media landscape. Come celebrate resilience, creativity, and the impact of women’s voices in shaping online communities.


Community Track

En Vogue

Location: Trending Stage

Saturday, June 29

3:30 pm - 4:30 pm

Featuring: Bryce Xavier, Molly Burke, Rosy McMichael and more

It's called fashion sweetie, look it up! Tune in as this glamorous panel of trendsetters dish out their personal style obsessions and share their thoughts on the most talked-about trends of the past year.