VidCon Anaheim

Rachael Terrell is the Senior Director of Social Impact at SHOWTIME/MTV Entertainment Studios, tasked with leading campaigns that leverage the brands’ superpowers for good. Working closely with non-profit partners and experts, Terrell’s team builds impact-driven campaigns that engage, empower and activate audiences. Focusing on civic engagement and mental health, their campaigns have reached millions through initiatives like Vote Early Day, Power the Polls, Mental Health Action Day, and the newly launched A.S.K. campaign. Terrell also advises content creators and creatives on ways to expand representation and develop nuanced, authentic storylines.

Terrell has a background in public policy and strategic communications. Prior to joining SHOWTIME/MTV Entertainment Studios, Rachael produced several large-scale live television events, including the 2016 Super Bowl Halftime Show and the 2016 Democratic National Convention. She has previously worked managing high-profile Senatorial and labor campaigns. Terrell is a native of Minneapolis, Minnesota, and currently resides in Nashville.

Creator Track

Influencing Democracy: Why Civic Stories in Content Matter

Location: Room 202

Saturday, June 29

4:00 pm - 4:45 pm

Featuring: Ash, Rachael Terrell, Ben Relles and more

Join MTV, HeadCount, and your fellow content creators for a timely conversation about the pivotal role creators play in shaping the future of our democracy. In an era marred by voter apathy and political disillusionment, responsible civic storytelling is paramount in empowering and mobilizing voters to turn out to the polls. Featuring insights from the US’s top civic engagement experts on how to motivate voters and tips for representing these issues in content, this discussion will leave you with ideas for how to turn your viewers into voters and craft content that resonates with your community.

Participants