Goldie Chan
Founder
Goldie Chan is a global keynote speaker, author, advisor, and cancer survivor. Goldie founded Warm Robots, an award-winning social media strategy agency based in Los Angeles with global clients. She is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” is working on her first book, “Personal Branding for Introverts,” and has been featured as a fresh voice in The New York Times, CNN, LA Weekly, and more.
Creator Track
Personal Branding For Content Creators Using Adobe Express
Location: Room 207CD
Thursday, June 27
10:00 am - 10:45 am
Featuring: Goldie Chan
Participants
Industry Track
Exploring the Impact of AI on Marketing & the Creator Economy
Location: Anaheim Ballroom C
Thursday, June 27
2:20 pm - 3:05 pm
Featuring: Becky Owen, Peter Hollens, Noah Jennings and more
Part I: AI as a Creative Muse: How Marketers Are Approaching Generative AI in the Creator Economy
Discover the hype behind generative AI and its transformative impact on creator marketing as Becky Owen, CMO of creator agency Billion Dollar Boy, highlights the agency’s original research. Join us to uncover their findings and learn why the majority of marketers are increasing ad spend on generative AI creator content and strategically working with creators to integrate AI into content.
Part II: Algorithms, AI, Auctions, & Attention: How Creators Became the Performance Engine of Paid Social
With the rapid pace of change across social platforms and in user behavior, the most performant and sophisticated brands are leaning into creator-led content to drive their paid social efforts. But why? In this session, industry experts share insight into the current state of social media, unpacking why now more than ever creator content is an essential ingredient of any brand’s asset repertoire. We’ll deep dive into how creators drive consumer discovery, engagement, and loyalty, and we’ll uncover the key opportunities and strategies that your brand should be taking advantage of now with creators to drive greater efficiency and effectiveness of your advertising dollars.
Participants
Creator Track
Starting from Scratch: Life, Layoffs, & Layovers in Your Creative Career
Location: Room 207CD
Friday, June 28
11:15 am - 12:00 pm
Featuring: Goldie Chan
Participants
Industry Track
Navigating the Future: How AI Is Transforming Content
Location: 304ABC
Friday, June 28
2:35 pm - 3:35 pm
Featuring: Rosie Nguyen, Goldie Chan, Ben Relles and more
Participants