Goldie Chan

Founder

Goldie Chan is a global keynote speaker, author, advisor, and cancer survivor. Goldie founded Warm Robots, an award-winning social media strategy agency based in Los Angeles with global clients. She is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” is working on her first book, “Personal Branding for Introverts,” and has been featured as a fresh voice in The New York Times, CNN, LA Weekly, and more.

Creator Track

Personal Branding For Content Creators Using Adobe Express

Location: Room 207CD

Thursday, June 27

10:00 am - 10:45 am

Featuring: Goldie Chan

Join creative and writer Goldie Chan (Warm Robots) as she goes over her own fascinating personal brand journey from video maker to award-winning agency owner. As an Adobe Express ambassador, Goldie will show you how to make your own brand stand out from the crowd using Adobe Express.

Participants


Industry Track

Exploring the Impact of AI on Marketing & the Creator Economy

Location: Anaheim Ballroom C

Thursday, June 27

2:20 pm - 3:05 pm

Featuring: Becky Owen, Peter Hollens, Noah Jennings and more

This two-part session goes deep on how brands are thinking about AI, digging into new attitudes and practices as well as how AI is changing the nature of marketing.

Part I: AI as a Creative Muse: How Marketers Are Approaching Generative AI in the Creator Economy

Discover the hype behind generative AI and its transformative impact on creator marketing as Becky Owen, CMO of creator agency Billion Dollar Boy, highlights the agency’s original research. Join us to uncover their findings and learn why the majority of marketers are increasing ad spend on generative AI creator content and strategically working with creators to integrate AI into content.

Part II: Algorithms, AI, Auctions, & Attention: How Creators Became the Performance Engine of Paid Social

With the rapid pace of change across social platforms and in user behavior, the most performant and sophisticated brands are leaning into creator-led content to drive their paid social efforts. But why? In this session, industry experts share insight into the current state of social media, unpacking why now more than ever creator content is an essential ingredient of any brand’s asset repertoire. We’ll deep dive into how creators drive consumer discovery, engagement, and loyalty, and we’ll uncover the key opportunities and strategies that your brand should be taking advantage of now with creators to drive greater efficiency and effectiveness of your advertising dollars. 

Participants


Creator Track

Starting from Scratch: Life, Layoffs, & Layovers in Your Creative Career

Location: Room 207CD

Friday, June 28

11:15 am - 12:00 pm

Featuring: Goldie Chan

Goldie Chan is an award-winning creative and agency owner who put her career on pause for 10 months to battle breast cancer. As she started fresh in 2023, she learned valuable and vulnerable life lessons on reinventing and rediscovering yourself, and how to begin again after life's hurdles and big changes. Tune in as she recounts her journey and shares wisdom for navigating life’s uncertainty.

Participants


Industry Track

Navigating the Future: How AI Is Transforming Content

Location: 304ABC

Friday, June 28

2:35 pm - 3:35 pm

Featuring: Rosie Nguyen, Goldie Chan, Ben Relles and more

This immersive hour-long session unpacks the massive impact AI is having on the creator economy through insights from industry experts, live demos of cutting-edge AI tools, and open Q&A with pioneers in the field. Attendees will gain a broad understanding of the current and future applications of AI, highlighting strategies and tools that creators are using to reshape content creation, distribution, and monetization. 

Participants