Alix Traeger

The product economy isn’t one-size-fits-all. For some creators, success means owning the entire DTC experience; for others, it’s about scaling through retail or licensing. This session opens with a mapping of two key models—direct-to-consumer and licensing—and then dives into real-world examples from creators at various stages of the product journey. Panelists will share how they developed their offerings, what metrics mattered most, and how they navigated decisions like production, pricing, and platform selection.

Join us as we dive deep into the world where culinary art meets content creation, with our creators who have mastered the art of turning everyday cooking into must-watch entertainment! They will share their ultimate creations and their epic fails.

What happens when lightning strikes and your content suddenly reaches millions' Join creators who transformed viral moments into sustainable careers as they reveal the reality behind overnight success. Discover how they capitalized on sudden visibility, navigated the pressure of follow-up content, and evolved from viral sensations to established creators with loyal audiences. This candid conversation explores the strategies that turned fleeting attention into enduring careers, the challenges of maintaining momentum when the algorithm moves on, and how to build genuine connection with an audience that discovered you through viral content.