Anthony Hamilton Jr

Anthony Hamilton Jr. is a top-earning creator, professional dunker, and social media sensation, amassing over 2.5 billion views across multiple platforms. Known for his jaw-dropping basketball skills and electrifying athleticism, he has captivated audiences worldwide, turning his passion into a career that spans sports, entertainment, and business. A proud Clemson University graduate and former track and field standout, Anthony’s journey has led him to become a sought-after brand consultant, mentor, and investor, empowering others to achieve their goals.In 2023, he made his mark in the entertainment world, starring in the film White Men Can't Jump, further expanding his influence. Beyond his career, Anthony recently achieved a major milestone, purchasing his first home and embarking on building his dream basketball court from the ground up—a testament to his hard work and determination. Anthony's unique blend of talent, charisma, and entrepreneurial spirit makes him a dynamic force across multiple industries, continuously inspiring and motivating others to chase their dreams.

Industry Track

Rewriting the Playbook: How Creators Are Shaping the Future of Sports Media

Duration: 1 hour

Location: Ballroom AB (Industry Mainstage)

Thursday, June 19

3:30 pm - 4:30 pm

Featuring: Alexis Ramos (Co-President at 16th Sports), Anthony Hamilton Jr, Courtney Hirsch (CEO at Jomboy Media) and more

The traditional model of sports coverage is being upended by a new generation of creators who are turning personality-driven storytelling into a powerful engine for fandom and growth. From short-form commentary and behind-the-scenes content to creator-led leagues and hybrid ventures, the sports content ecosystem is evolving fast, and fans are showing up for it. This session brings together architects behind some of today’s most forward-thinking sports media businesses to explore how they’re capturing next-gen attention, building communities that extend far beyond the game, and monetizing through smart, connected IP. We’ll unpack how creator-led models are influencing engagement, distribution, and business strategy to identify what it takes to stay relevant in a landscape where the highlight reel is just the beginning.

Participants


Community Track

Beyond the Highlight Reel: Hustle, Hype & Hashtags

Duration: 1 hour

Location: Hall C Stage (Level-Up Stage)

Thursday, June 19

5:00 pm - 6:00 pm

Categories: Entertainment & Sports

Featuring: Anthony Hamilton Jr, Insane Shayne, Jeffrey Bui and more

Step into a new era of sports entertainment where creators aren’t just playing the game, they’re changing it. This high-energy panel dives into how digital creators are remixing traditional sports culture with comedy, community, and viral moments. Whether it's wild tricks, unexpected storytelling, or collabs you didn’t see coming, they’re building a new kind of fandom — one that goes beyond the scoreboard and brings the hype straight to your screen.

Participants