Stephanie Patrick

Matt and Stephanie Patrick kick off VidCon’s Industry Track with a can’t-miss candid conversation about their journey as entrepreneurs and leaders of a multi-faceted media company on the precipice of a generational shift. How have they built Theorist into a brand with lasting impact? What’s on the horizon for their media empire, and what are the implications of this new era on the overall creator landscape?

A singular focus on digital analytics means many creators and media makers are missing invaluable insights that often exist outside the realm of content optimization and social listening. Traditional market research methods — surveys, focus groups, ethnographies, and more — are helping some of today’s most successful creators inform strategic decision making via qualitative and quantitative audience research. This session digs into how creators gather data using opt-in samples from their communities to think beyond the dashboard and guide the future of their businesses.

This is your chance to catch the whole cast of Team Theorist live on the VidCon stage! This IRL variety show has everything — from live theorizing to puzzle solving and minute-to-win-it challenges for MatPat and new Theorist channel hosts Amy, Santi, Lee, and Tom. Don’t miss out — they’ll need YOU to help them complete all the insane activities and win bragging rights for the rest of the year!

These veterans of the digital space have built thriving careers that have withstood the test of time. What’s their secret to longevity? Hear these OG creators reminisce on how they’ve adapted to the many shifts in the digital media landscape throughout the years while maintaining strong viewership and staying true to their brand.