Nathan Kessel

Nathan Kessel is a comedic content creator boasting over 20 million followers between YouTube and TikTok! His career began March 3, 2020 as a result of the pandemic. He had never really been on social media, but when the pandemic hit, he lost his job as an opera singer and he realized he wanted to keep making an impact in the world and so he picked up his phone and started filming his life to try and help people smile and forget about the world for a while. As an opera singer, Nathan had performed with the Boston Symphony Orchestra starting at the age of 16 and had won international competitions such as the Hal Leonard international Vocal Competition. He attended the Eastman School of Music where he studied with 4x Grammy award winning singer Anthony Dean Griffey and then earned his Master of Music from Rice University. As a content creator Nathan has created videos that have reached hundreds of millions of views and has been featured of MTV’s Ridiculousness, ESPN Sports Center, FOX’s Right this Minute, and countless others. He couldn’t be more excited to be here at VidCon as a featured creator and his favorite part of the whole convention is getting to meet the next generation of aspiring creators!

Industry Track

Distribution 4.0: The Economics of Multi-Platform and Multi-Channel Growth

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

11:55 am - 12:40 pm

Tag: Commerce/Retail, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Aditi Rajvanshi, David B. Williams, JUAN CARDENAS and more

In today’s fragmented media landscape, distribution is no longer a downstream decision — it’s a core strategic function. This session brings together creators and industry leaders to unpack how multi-platform and multi-channel strategies are being designed to drive both audience growth and monetization. From tailoring content to platform-specific formats to leveraging syndication, localization, and strategic partnerships, we’ll explore the tactics that are expanding reach and deepening engagement. The conversation will also dig into the economics behind these moves: how value is defined and measured across platforms, how monetization models vary, and what it takes to build a distribution strategy that scales without sacrificing control.

Participants


Community Track

OG Meet & Greet: Nathan Kessel & AnnaG

Duration: 2 hours

Location: Hall D (M&G)

Friday, June 20

3:00 pm - 5:00 pm

Tag: Meet & Greets

Featuring: AnnaG, Nathan Kessel

Take a quick moment to introduce yourself to your fav Featured Creator! After saying hi, our photographer will take a high-quality photo that will be available to download, save, and share for free shortly after your session!

Participants


Community Track

Crown The Creator(presented by Disney+): Higher or Lower

Duration: 1 hour

Location: Hall A Stage (Mainstage)

Saturday, June 21

10:00 am - 11:00 am

Tag: Crown the Creators Tournament

Featuring: DanCookedIt, Dtay Known, Eddie Zepeda and more

Think you know the price of the hottest merch and gadgets? Watch as Featured Creators put their shopping skills to the test in the ultimate price-guessing game! Contestants will be shown an item from the VidCon Expo Hall and must guess if it costs higher or lower than the given price. With surprises, wild guesses, and plenty of laughs, will they prove to be a pricing pro or totally miss the mark? Join the fun and see if your favorite creators can crack the cost!

Participants