Jim Louderback

As creators and platforms invest in tools that reduce friction and make content truly borderless, the ability to unlock global reach is becoming more accessible. But with opportunity comes complexity: cultural nuance, audience fragmentation, and varying platform dynamics all shape how content resonates across markets. This raises the question: just because you can, does that mean you should? This session explores the growing role of machine language adaptation (MLA) in removing linguistic barriers and enabling content to travel farther, faster. What does it take to truly globalize content? What’s working, what’s getting lost in translation, and how can creators and companies navigate the economic and editorial trade-offs of international growth?

Even the most successful creators and executives have made a few wrong turns. In this series of short talks, speakers get candid about a specific misstep — what went sideways, how they identified the issue (AKA the “AHA!” moment), how they course-corrected, and what they’d do differently next time. The goal of these talks isn’t reflection; it’s insight. Each story offers a practical takeaway that can inform smarter, more sustainable growth across the creator economy.