Matt Gielen

Consumer attention is a moving target, shaped by converging formats — like video podcasts and connected TV — and the sheer volume of options available to audiences. As media consumption splinters across screens, one thing is clear: the next great convergence isn’t happening on cable or broadcast —it’s happening in the apps that now anchor our living rooms. So what does it take to compete for the most precious resource of all: time and attention? This session brings together pioneers who helped define the current media era to unpack what’s next. From the collapse of traditional TV to the rise of super apps and AI-fueled personalization, we’ll explore how viewing behavior is consolidating as the ecosystem fragments — and what that means for the future of creators, platforms, and advertisers.

The old distinctions between “digital” and “traditional” media are breaking down — fast. In a landscape where creators headline major studio projects, legacy networks develop influencer-first IP, and digital platforms fund original series, the definitions of entertainment are being redefined in real time. This session spotlights collaborations that defy categorization and examines what it takes to build successful, scalable entertainment in a world where distribution is democratized and audiences are co-creators.

In today’s fragmented media landscape, distribution is no longer a downstream decision — it’s a core strategic function. This session brings together creators and industry leaders to unpack how multi-platform and multi-channel strategies are being designed to drive both audience growth and monetization. From tailoring content to platform-specific formats to leveraging syndication, localization, and strategic partnerships, we’ll explore the tactics that are expanding reach and deepening engagement. The conversation will also dig into the economics behind these moves: how value is defined and measured across platforms, how monetization models vary, and what it takes to build a distribution strategy that scales without sacrificing control.