Fernando Parnes

Fernando Parnes is the CEO and co-founder of super.fans, an AI-powered platform helping creators and brands understand and engage their audiences. With a background in data and audience insights, Fernando has built tools that analyze millions of YouTube comments, video transcripts, and engagement metrics to uncover trends, optimize content strategies, and improve ad performance.\n\nSuper.fans works with top creators, brands, and agencies to identify audience behaviors, maximize reach, and drive better content and marketing decisions. The platform's AI tools, including Cara and Otis, provide deep audience analysis, helping creators grow their communities and brands refine their messaging.\n\nFernando has worked with the biggest brands and creators in the world, offering AI-driven insights that power smarter advertising and content strategies. He’s passionate about the creator economy, audience intelligence, and leveraging AI to make marketing more effective.\n\nAt VidCon, Fernando will sjare insights on audience trends, data-driven growth strategies, and how AI is shaping the future of content creation and digital marketing. Whether you're a creator, brand, or agency, his expertise helps you turn audience data into actionable growth strategies.

Industry Track

Metrics that Matter in a Mature Creator Economy

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

1:05 pm - 2:05 pm

Tag: Marketing, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Ally Anderson, Fernando Parnes, Gwen Miller and more

Short, rapid-fire talks that spotlight overlooked performance indicators – from sentiment analysis and always-on social listening to thumbnail experimentation and multi-platform audience mapping. Each speaker will unpack a specific, data-backed method that is reshaping content strategy, brand deals, or platform growth. Go beyond surface-level analytics and leave with an upgraded playbook for smarter, more predictive ways to measure what’s working and why.

Participants


Industry Track

From Workflow to Revenue: AI Business Impact Case Studies

Duration: 1 hour

Location: Ballroom E

Friday, June 20

10:30 am - 11:30 am

Tag: AI, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: David B. Williams, Fernando Parnes, Hardik Jagda and more

While much of the AI conversation focuses on creative output, some of the most transformative applications are happening behind the scenes. This session presents a series of case studies highlighting how creators and their teams are using AI to streamline operations, uncover insights, and unlock new revenue opportunities — not in the future, but today.

Participants