Michael Lim

Michael Lim is the Director of Media at Acquisition.com, where he leads brand and content strategy for Alex and Leila Hormozi. Previously, Michael cofounded Dragonfruit, a YouTube Agency, with clients including YCombinator, Chris Williamson, Ali Abdaal, Clickup, and more. Prior to that, he was the first Creative Director at Beast Philanthropy, leading the creative team and scaling the channel to 8 million subscribers. He's consulted for Stanford Medical School, built a voter education project with the Office of the Mayor of Los Angeles, and is a World Economic Forum Global Shaper.\n\nMichael specializes in content strategy for brands that want to scale not just raw impressions, but social good and enterprise value. His expertise spans AI infrastructure for creative teams, organic content that integrates with paid advertising campaigns, and sustainable content systems that last decades, not days.