VidCon Anaheim

Ally Anderson has been with LTK for eleven years and is currently the Senior Director, Strategy and Insights over Brand Partnerships. She was formerly the Director of Brand Partnerships for the Central region and oversaw the growth of enterprise brands and retailers. She has over 15 years of experience in digital marketing strategy, brand partnerships and influencer marketing for enterprise retailers.

Industry Track

Metrics that Matter in a Mature Creator Economy

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

1:05 pm - 2:05 pm

Featuring: Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Fernando Parnes (CEO at super.fans), Gwen Miller (Sr. Director, Creator Growth at Mythical Entertainment) and more

Short, rapid-fire talks that spotlight overlooked performance indicators – from sentiment analysis and always-on social listening to thumbnail experimentation and multi-platform audience mapping. Each speaker will unpack a specific, data-backed method that is reshaping content strategy, brand deals, or platform growth. Go beyond surface-level analytics and leave with an upgraded playbook for smarter, more predictive ways to measure what’s working and why.

Participants

Ally Anderson

Director of Strategy & Insights, Brand Partnerships

LTK

Fernando Parnes

CEO

super.fans

Gwen Miller

Sr. Director, Creator Growth

Mythical Entertainment

Josiah Hritsko

Director of Digital Strategy

Theorist Inc.

Michael Lim

Director of Media

Acquisition.com

Sophie Lightning Jamison

Content Creator Talent Acquisition Specialist

Cookpad

Industry Track

Brands & Creators: New Dynamics for a Mature Creator Economy

Duration: 1 hour

Location: Room 304AB

Thursday, June 19

3:55 pm - 4:55 pm

Featuring: Adam Rose, Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Ashly Knox (Chief Marketing Officer at Henson Shaving) and more

This two-part session explores the evolving dynamics between brands and creators. First, LTK and Northwestern University’s Retail Analytics Council present key findings from The CMO’s Creator Guide 2025, a study of senior marketing leaders that reveals how creator-led content is outperforming traditional strategies and reshaping full-funnel marketing. The presentation is followed by a panel of influential creators and brand leaders who unpack what it takes to build partnerships rooted in shared purpose and creative trust. Together, they’ll examine the operational and relational dynamics that drive stronger outcomes — and what it really means to treat creators as co-producers with narrative influence.

Participants