Jill Nicholson

Chief Marketing Officer
Tubular Labs

Jill Nicholson is the Chief Marketing Officer at Chartbeat Inc., where she leads marketing and brand strategy across Chartbeat, Tubular Labs, Lineup Systems, and FatTail. With over a decade of experience in media, Jill began her career as an editor and digital strategist in a newsroom, sparking her passion for helping content teams connect with audiences through data. Now, Jill oversees marketing for a portfolio of solutions that spans real-time analytics, social video intelligence, ad sales workflows, and advertising monetization — serving more than 1,000 media brands in 74 countries. She brings deep expertise in content strategy, audience engagement, and media innovation, helping publishers navigate a rapidly evolving landscape with insight-driven solutions that drive lasting impact.

Industry Track

Audience Data You’re Not Watching... Yet (presented by Tubular Labs)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

9:45 am - 10:30 am

Featuring: Jill Nicholson (Chief Marketing Officer at Tubular Labs)

In a creator economy driven by constant change, the smartest moves come from seeing what others don’t. This data-packed session taps into exclusive insights from Tubular to uncover audience behaviors across YouTube, TikTok, Instagram, and Facebook that most creators and brands are overlooking. From rising formats to shifting demographic engagement, we’ll spotlight the trends quietly reshaping the digital landscape. Designed for industry leaders, marketers, and platform strategists, this session delivers clear takeaways and actionable foresight to help you navigate what’s next — and stay ahead of it.

Participants


Industry Track

Audience Data You're Not Watching... Yet (presented by Chartbeat)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

9:45 am - 10:30 am

Featuring: Jill Nicholson (Chief Marketing Officer at Tubular Labs)

In a creator economy driven by constant change, the smartest moves come from seeing what others don’t. This data-packed session taps into exclusive insights from Tubular to uncover audience behaviors across YouTube, TikTok, Instagram, and Facebook that most creators and brands are overlooking. From rising formats to shifting demographic engagement, we’ll spotlight the trends quietly reshaping the digital landscape. Designed for industry leaders, marketers, and platform strategists, this session delivers clear takeaways and actionable foresight to help you navigate what’s next — and stay ahead of it.

Participants