VidCon Anaheim

Peter Hollens is a classically trained vocalist turned creator-economy trailblazer whose viral a cappella videos have inspired over 10 million followers and billions of views worldwide. A creator himself for over 15 years, Peter was one of Patreon’s first advisors and now leads Powerhouse Partners, transforming creators’ existing video catalogs into meaningful passive income. Through One Voice Productions and Creator Education, he delivers family-friendly entertainment and practical tools, passionately advocating for fair pay and greater empowerment across the industry. At VidCon 2025, Peter brings genuine creator insights, innovative strategies, and frontline experience to help fellow creators thrive.

Industry Track

Hidden Monetization Strategies for a Mature Creator Economy

Duration: 55 minutes

Location: 303 AB

Thursday, June 19

2:25 pm - 3:20 pm

Featuring: Hazem Dawani (CEO at GigaStar), Jerry Won (Founder at World Class Speakers), Joe Stearn (Snr. Manager, Head of Audience Development at NBCUniversal) and more

This fast-paced series of talks spotlights highly effective monetization plays that rarely get coverage in the trades or on industry stages. Discover the under-the-radar strategies creators and their partners are using to drive impact above the line by unlocking revenue where others aren’t looking.

Participants

Hazem Dawani

CEO

GigaStar

Jerry Won

Founder

World Class Speakers

Joe Stearn

Snr. Manager, Head of Audience Development

NBCUniversal

Marnie Conway

CEO

Ajenda by Dr. Jen Ashton

Miles Sellyn

VP of Partnerships

Rare Days

Mr. Hand Pay

YouTube Creator

Mr. Hand Pay YouTube Channel

Peter Hollens

Founder & CEO

Peter Hollens

Rian Bosak

CEO

SuperBam

Vira Slyvinska

Head of Impact and Global Business Development

AIR Media-Tech

Creator Track

The Leap from Creator to Operator: Career Paths in the Creator Economy

Duration: 45 minutes

Location: Room 210

Thursday, June 19

5:15 pm - 6:00 pm

Featuring: Cat Valdes, David Alvareeezy, Hunter March and more

$1.5 trillion. That's the projected size of the creator economy in 2034. To support such an industry, we need more than just celebrities. We need business builders, tech wizards, editors, actors, videographers, AI artists, salespeople, and operators. And the best education to these career paths is to start creating. Learn how content creation can lead to a slew of exciting future careers with Jason Bravura (Minecrafter, CEO of CatFace), Hunter March and David Alvareezy (comedy creators, co-founders of Poppies Studios), Cat Valdes, and moderated by Phil Ranta (comedy creator, Chief Business Officer at Fixated).

Participants