VidCon Anaheim

Sophie “Lightning” Jamison is a social media star, Talent Acquisition Specialist at Cookpad and freelance Influencer Strategist at Anomaly . She runs her own personal TikTok account with over two million followers and was previously the CTTO at Nerf. Sophie is unapologetically herself and has created an internet presence by living her truth. She is passionately reimagining influencer marketing within organizations. Named to Forbes 30 Under 30 Class of 2024, Sophie has been featured on numerous podcasts and media outlets sharing her experience and knowledge. Daily, she strives to advocate for creators and create career opportunities within companies for influencers. She currently resides in Rhode Island, paddle boarding every lunch break and morning.

Industry Track

The Outsized Impact of Niche Creators

Duration: 40 minutes

Location: Room 304CD

Thursday, June 19

12:05 pm - 12:45 pm

Featuring: Ashly Knox (Chief Marketing Officer at Henson Shaving), Austin Null (Chief Creator Officer at We Get It), Jennifer Brown ( Director of US Influencer Marketing & Talent Partnership at SHEIN) and more

The creator space has matured well past thinking scale is the only marker of success. It's clear that specialization is proving just as powerful. This session brings together creators, brands, and industry experts to explore the growing value of verticalized communities and niche audiences. Through real-world case studies and strategic insights, speakers will examine how specialized creators are driving measurable impact, building deeper engagement, and delivering distinct value within larger brand ecosystems. From B2B to beauty to booktok, we’ll unpack what makes niche influence so effective — and how platforms and partners are evolving to support it.

Participants

Ashly Knox

Chief Marketing Officer

Henson Shaving

Austin Null

Chief Creator Officer

We Get It

Jennifer Brown

Director of US Influencer Marketing & Talent Partnership

SHEIN

Sidney Raskind

Content Creator

Nokind Media INC.

Sophie Lightning Jamison

Content Creator Talent Acquisition Specialist

Cookpad

SoupTimmy

Industry Track

Metrics that Matter in a Mature Creator Economy

Duration: 1 hour

Location: Ballroom E

Thursday, June 19

1:05 pm - 2:05 pm

Featuring: Ally Anderson (Director of Strategy & Insights, Brand Partnerships at LTK), Fernando Parnes (CEO at super.fans), Gwen Miller (Sr. Director, Creator Growth at Mythical Entertainment) and more

Short, rapid-fire talks that spotlight overlooked performance indicators – from sentiment analysis and always-on social listening to thumbnail experimentation and multi-platform audience mapping. Each speaker will unpack a specific, data-backed method that is reshaping content strategy, brand deals, or platform growth. Go beyond surface-level analytics and leave with an upgraded playbook for smarter, more predictive ways to measure what’s working and why.

Participants