Justin Leusner
Founder
TDAY Sports
Justin Leusner is a dynamic sports media entrepreneur and content creator, recognized for founding TDAY Sports—dubbed “Gen Zalpha’s ESPN.” With over 1 billion lifetime social media views, he has redefined how younger audiences engage with sports content through creator-driven storytelling. Leusner began his social media career at age 10 and has since built a media network that produces content for over 30 million monthly viewers across platforms like YouTube, TikTok, and Instagram. ?Passionate about empowering the next generation of creators, Leusner also launched Penn State REACH, Penn State’s first social media club, helping students land brand deals and build digital careers. His mission is clear: to make sports media more authentic, community-driven, and accessible for Gen Zalpha.A TEDx speaker and recipient of the Philly Innovators Under 25 award, Justin has shared insights at major industry events, including CreatorHub LIVE and Youth Marketing Strategy London.Justin’s mission is to make sports content more authentic, redemptive, and community-driven—bridging the gap between athletes, creators, and fans.
Industry Track
Sports Fandom, Reimagined for the Creator Age
Duration: 45 minutes
Location: 303 AB
Friday, June 20
3:30 pm - 4:15 pm
Featuring: Grant Floto (Manager, Creator Strategy & Activation at National Football League (NFL)), Justin Leusner (Founder at TDAY Sports), Soheil Var (Football Club Owner at Al Qabila FC) and more
Find out what it takes to win in this era of sports fandom, where the lines between athlete, creator, and fan are more blurred —and more dynamic — than ever.
Participants