Justin Leusner

Founder
TDAY Sports

Justin Leusner is a dynamic sports media entrepreneur and content creator, recognized for founding TDAY Sports—dubbed “Gen Zalpha’s ESPN.” With over 1 billion lifetime social media views, he has redefined how younger audiences engage with sports content through creator-driven storytelling. Leusner began his social media career at age 10 and has since built a media network that produces content for over 30 million monthly viewers across platforms like YouTube, TikTok, and Instagram. ?Passionate about empowering the next generation of creators, Leusner also launched Penn State REACH, Penn State’s first social media club, helping students land brand deals and build digital careers. His mission is clear: to make sports media more authentic, community-driven, and accessible for Gen Zalpha.A TEDx speaker and recipient of the Philly Innovators Under 25 award, Justin has shared insights at major industry events, including CreatorHub LIVE and Youth Marketing Strategy London.Justin’s mission is to make sports content more authentic, redemptive, and community-driven—bridging the gap between athletes, creators, and fans.

Industry Track

Sports Fandom, Reimagined for the Creator Age

Duration: 45 minutes

Location: 303 AB

Friday, June 20

3:30 pm - 4:15 pm

Featuring: Grant Floto (Manager, Creator Strategy & Activation at National Football League (NFL)), Justin Leusner (Founder at TDAY Sports), Soheil Var (Football Club Owner at Al Qabila FC) and more

The digital revolution has fundamentally transformed how sports fans engage, connect, and celebrate their favorite teams and athletes. In this discussion, creators, league insiders, and sports experts come together to explore the seismic shifts redefining sports fandom for the creator age. Discover how leagues are embracing creators and influencers as core pillars of their marketing and fan engagement strategies, how Gen Z-focused startups are building sports communities that thrive on authenticity, real-time interaction, and user-generated content that gives fans a voice in the narrative, and how creator-athletes are bridging traditional sports and digitally native storytelling.
Find out what it takes to win in this era of sports fandom, where the lines between athlete, creator, and fan are more blurred —and more dynamic — than ever.

Participants