VidCon Anaheim

Devin Lytle is a multi-talented creative force specializing in viral digital content creation. As a founding member of Team StarKid, she co-created the popular A Very Potter Musical series that launched her career in digital media.After joining BuzzFeed in 2015, Devin served as Senior Producer and co-created the YouTube channel Ladylike, which grew to over 3 million subscribers. At BuzzFeed, she developed expertise in creating highly shareable content under pressure, with each video expected to reach one million views in its first week.Expanding beyond BuzzFeed, Devin has worked with major companies including Meta, Google, and NBCUniversal, leading marketing campaigns and producing live events. A Streamy Award winner, she successfully pivoted from digital video production to becoming a Co-Executive Producer, demonstrating her adaptability and deep understanding of what makes content spread online.

Industry Track

F*ckups, Fixes, and Lessons Learned

Duration: 50 minutes

Location: 303 AB

Friday, June 20

2:10 pm - 3:00 pm

Featuring: Devin Lytle (Creative Producer), Eric Wei (@trykarat) (Co-CEO at Karat Financial), Evan Britton (Founder, Famous Birthdays at Famous Birthdays) and more

Even the most successful creators and executives have made a few wrong turns. In this session, speakers get candid about a specific misstep — what went sideways, how they identified the issue (AKA the “AHA!” moment), how they course-corrected, and what they’d do differently next time. The goal of these stories isn’t just reflection... attendees will walk away with practical insights that can inform smarter, more sustainable growth across the creator economy.

Participants

Devin Lytle

Creative Producer