VidCon Anaheim

Daisy gained public recognition as a finalist on Season 28 of The Bachelor, quickly becoming a fan favorite. Born and raised in Becker, Minnesota, Daisy moved West for college and studied Communications and Digital Media at San Diego State University. During her college years, she was diagnosed with Lyme Disease, which led to her losing her hearing. In response, Daisy founded Hear Your Heart, a nonprofit organization dedicated to empowering individuals to embrace their unique selves and providing financial assistance for hearing devices. Additionally, Daisy is a children’s book author, inspiring young readers with her story, Daisy Doo: All the Sounds She Knew.

Industry Track

How Entertainment Is Powering the Next Wave of Social Commerce

Duration: 30 minutes

Location: Ballroom AB (Industry Mainstage)

Friday, June 20

1:10 pm - 1:40 pm

Featuring: Charity Lawson (Content Creator), Daisy Kent (Content Creator + Hearing Loss Activist), Katie Melton (VP of Creator Success, LTK at LTK) and more

As the boundaries between content, commerce, and community continue to blur, The Bachelor franchise is piloting a new approach: integrating shoppable content directly into the fan experience. This marks the first time a major entertainment studio has embedded a social commerce hub within the LTK platform, signaling new possibilities for how fandom can be engaged and monetized. In this session, Warner Bros., LTK, and Bachelor alumni Daisy Kent and Charity Lawson explore how social commerce can be integrated into a mainstream entertainment property. The discussion will examine how the model creates new opportunities for fan interaction and reshapes how talent engages audiences and builds lasting brand value, offering a potential blueprint for the future of both social shopping and entertainment IP.

Participants