VidCon Anaheim

As the US Creator Network Growth Lead for TikTok LIVE, I spearhead strategic partnerships with top-tier creator agencies, driving adoption and scaling of the TikTok LIVE creator network business model across North America. Since August 2024, I have led efforts to build initiatives and performance-based incentives that foster growth, consistency, and drive mainstream adoption for TikTok LIVE.

Industry Track

TikTok LIVE: Leveraging the For You Feed to Build a Thriving Community (presented by TikTok Live)

Duration: 45 minutes

Location: Room 304AB

Friday, June 20

11:00 am - 11:45 am

Featuring: Joey Meehan (Business Development Lead at TikTok LIVE), Keith Dorsey (Talent manager at Youngguns ent), Veronica Zelle SHMedia/Digital Futures (Chief Creative Officer at SHM - Digital Futrues) and more

Join TikTok LIVE and leading creator agencies for a tactical session on unlocking the potential of LIVE content. This session delivers unmatched insights into building scalable monetization models, managing LIVE-first talent, and leveraging real-time engagement. Whether you represent a digital agency or lead creator operations, you'll leave with actionable strategies and a deeper understanding of how TikTok LIVE supports long-term growth for professionals in the creator economy.

Participants