The Sweet Impact

Fan favorite, self-taught cake artist, and expert coach on Netflix’s The Big Nailed It Baking Challenge, Robert Lucas, also known as The Sweet Impact created his first cake in 2019. In that time, he has created a community of nearly 8M loyal fans who are enamored with his cakes and charming personality. He consistently garners over millions of views on his videos across all social channels, like his Stitch cake with over 76M views and 3M likes. He is known for his fantastical artistry, modeling cakes after pop culture icons like Hello Kitty, Nike Air Jordan, Beauty and the Beast, Cocomelon, and more. After only a few years as a content creator, Robert made his TV series debut on Netflix in August 2024, as an expert coach to "want to be bakers" helping them learn the skills to design a baking masterpiece. He has worked with brands such as Uber, Dreamworks, Walmart, and Oreo and has been featured in press such as Forbes, Mashed, and The Today Show among others.

Creator Track

From Indie to Industry: Working with Studios

Location: Room 210

Friday, June 28

5:15 pm - 6:00 pm

Featuring: Rachel Pizzolato, Che Jim, Leo González and more

Ever wondered how to work with big studios? In this panel we are joined by creators who are collaborating and working with traditional media studios and streaming platforms. From navigating creative partnerships to adapting workflows, our panelists share firsthand experiences of transitioning from independent content creation to partnering with larger traditional and digital studios. Discover the nuances, challenges, and impacts on their content production processes as they explore the intersection of creativity and collaboration in the ever-evolving landscape of media production.


Community Track

Crown the Creators: Girl Dinner

Location: Festival Stage Sponsored by Disney's Descendants: The Rise of Red

Saturday, June 29

1:30 pm - 2:10 pm

Featuring: Kalen Allen, CHEFPK, Mythical Kitchen and more

Have you ever wondered if you can make dino nuggets fancy? Are you a pro at assembling charcuterie-adjacent meals for one? Then don’t miss this fun and silly cooking game, where teams will compete to show us their best Girl Dinner. Whose culinary creation will take the cake in our Crown the Creators Tournament?!


Community Track

Crown the Creators: The Coronation!

Location: Spotlight Stage

Saturday, June 29

5:45 pm - 6:30 pm

Featuring: Alan Becker, The Sweet Impact, Carter Kench and more

After a weekend full of exciting face-offs, which team has come out on top?! Come find out at the first ever Crown the Creators Coronation Ceremony (where there might even be a few last-minute points awarded)!