Schedule

Sponsored. The sports creator community includes talented stars who have never played their sport professionally, but have more cultural cachet than the pros. For brands, sports creators — spanning dunk experts to NIL college athletes — unlock access to dedicated fans and are a sustainable alternative to pro athletes. Learn how sports creators are becoming key for brands looking to maximize their next campaign’s ROI.

The rapid growth of the creator economy has garnered enormous attention – including that from regulators, lawmakers, and those charged with enforcement. How can creators navigate a complex and ever-changing policy landscape? What can creators do to stay informed, and how can they engage with regulatory bodies to help shape the policies that affect their businesses and livelihoods? Join legal and public policy experts for a look at the latest developments for issues ranging from intellectual property to digital privacy, advertising and sponsorship regulations, and more.

The largest media companies in the world like Disney, Paramount, WB-Discovery, NBCU, Netflix, and others have deep, sophisticated engagement on YouTube to drive monetization on the platform, and awareness/conversion off platform to SVOD, theaters, TV, and more. In this panel we will host representatives from these companies to explore how and why they found success with their multi-format strategies exploring Shorts, Clips, Long Form, Live, and Podcasts around movies and TV shows.

Join some of digital content’s leading ladies as they reflect on what it’s been like to be a woman online over the past year. Hear about the ups and downs, and the many ways these creators feel their content speaks to, encourages, inspires, and unites other women!

Everyone thinks Christy Carlson Romano had a storybook career. That she just sprang into Disney Channel stardom overnight, made millions, and lived happily after. Spoiler alert, she didn’t! There were countless failures along the way and there still are. The Vulnerable Podcast is an invitation to hang out with Christy for an in-depth conversation discussing the good, the complicated, the beauty of being human, and what it means to be vulnerable.

The confluence of economic uncertainty, evolving platform policies, and new technology have led many creators to look more closely at where and how they generate income. While traditional revenue streams from brand deals and sponsorships are still popular, creators are increasingly turning to new and innovative ways to monetize their content and build sustainable careers. In this session, we will explore the concept of revenue diversification and the various ways creators can generate income beyond traditional sources — from subscriptions to products, services, eCurrency and more. 

Sponsored: Join the industry’s top innovators, Dash Hudson, BÉIS, ColourPop, Rare Beauty and Jenni Kayne, as they uncover the secret to making a successful shift from static, traditional social marketing to an entertainment-based strategy. Discover the steps you can take to transform your social strategy into a key revenue driver for your business.

With Keke Palmer having recently released her latest project, Big Boss, written and directed by her, let’s dive into what the “Big Boss” mentality is and what it means for Keke? What does being a boss look like today – keeping in mind the different identities, priorities, etc. that make up her world? What does choosing yourself look like and how does Keke do it? How do you affirm yourself and your business as a creator at the same time? How does you ensure that mentality is threaded throughout all of your work? In this marquee conversation Keke shares insight into her journey, her platform, Key TV, and her vision for the future.
 

Creators are changing the world, pushing boundaries and showcasing depth and creativity through storytelling. How are creators using their unique and diverse voices to influence culture and drive positive change? Hear their stories and practical strategies for creating diverse and inclusive content, fostering safe and authentic communities, and supporting causes that matter. This session will highlight how the industry can work alongside creators to support driving this change forward.

OpenAI’s Andrew Mayne joins VidCon to talk about how ChatGPT, DALL·E, and other artificial intelligence systems are changing the way creators approach their creative process and businesses. This session is hosted by Ben Relles who spent a decade at YouTube working with the platform’s creator community, and will include insights from top creators who are leveraging these new tools.

Join YouTube’s Vice President of Product Management, Amjad Hanif, as he discusses YouTube and the creator landscape with some of today’s top breakthrough creators.

Sponsored. For years, brands and creators have battled — brands want to maximize ROI and control spend, and creators want fair compensation. It’s been a challenge and there has been no real clear solution. But at Infuse, we’ve been building a new solution — performance-based advertising campaigns. This proven solution makes influencer marketing work for everyone. We’re so excited to share this new offering with you!

There’s no better place than YouTube to find your fans and build an engaged, supportive audience that keeps showing up for you and your content. Join global YouTube product experts and top creators as they share insider tips, best practices, and real-world advice on how to grow and engage a loyal audience. Whether you’re just starting out on YouTube or looking to take your channel to the next level, this panel will provide valuable insights and actionable tips for success.

For successful creators, there’s more platforms and content formats than ever before and an added layer of difficulty is understanding how best to protect your content no matter where it’s published. In this talk, SuperBam will break down each platform in terms of rights management and what options exist for creators, as well as talk about the strategies used by top creators and media companies to turn their UGC into passive income.

Why do we see the content we do on our For You feeds? Hear from TikTok executives and creators on how the For You Feed works, how to customize your experience, and how to thrive on TikTok.

Sponsored. Join us for actionable advice from creators who are turning their influence and passion into thriving businesses. We’ll show you how to quickly discover viral products, build customized stores, earn commission, and the simplified way to efficiently co-create your own product lines with verified cross-border supply chain partners through one centralized platform, no matter you are Mega or Nano-Influencers.

The creator economy might be replicating Hollywood’s norms and its exclusionary culture – but that won’t stop diverse creators from finding success in an industry that wasn’t built with them in mind. As younger people drive the demand for diverse creator content, the influencer marketing industry is evolving from benefitting a select few to elevating every kind of creator. Brought to you by Paramount’s Audience Impact & Intelligence team, this conversation with diverse creators will help marketers understand how to responsibly co-create a more equitable and inclusive creator economy.

Sponsored. In this session sponsored by CapCut, come hear from some of the top creators in the industry about the winning formula for creating viral videos that garner huge audiences across TikTok, Instagram Reels, and YouTube Shorts, in addition to the role CapCut templates have recently played in the TikTok viral ecosystem.

A VidCon exclusive surprise!

What happens when an international model and touring musician settle down into the suburbs and experience life after a baby? Listen along with the hilariously relatable couple, Abbie & Josh Herbert as they trade bottle service for morning bottles, and sold out venues for Sesame Street performances. But life’s not a drag for this family. They’ll get candid about life on screen, becoming local celebrities, and spilling tea with their famous couple friends in games of who knows who better, and more! 
 

What we create and how we create matters, impacting everything around us in visible and invisible ways. Performances will showcase the ways creators are mindful participants in the cultural ecosystem. Come together for a collective group hug with your favorite creators to celebrate community, invention, and love for ourselves, our communities, and planet Earth. 

OMG, here she comes! Release your inner fangirl at VidCon’s 90’s themed dance party. Grrrl, you better work it in your crop tops, denim, and platform sneakers. Now get your fanny packs on the dance floor. 

Musical comedy, stand-up comedy, and commentary comedy! Come see your favorite creators in way you’ve never seen them at VidCon before. Hosted by TikTok sensation and comedian Hassan Khadair.

This show is recommended for an 18+ audience.

Need a place to chill? If your child is old enough to be at VidCon on their own (16+), but you’d like to stay nearby, the Chaperones’ Lounge is the place for you! Sit down, relax, and meet fellow VidCon parents while your child enjoys all that VidCon has to offer.

To redeem your credentials at the event, please bring your QR Code to the on-site registration area. You can find your QR Code in the email the order holder received from Tixr after purchasing tickets. Single-day Friday credentials can only be redeemed on Friday, and Single-day Saturday credentials can only be redeemed on Saturday.

Please note that each attendee must be present to redeem their own credentials; no one can pick up your badge and wristband on your behalf.

Each attendee will receive one badge and wristband that must be worn at all times within event space. Lost or damaged credentials are each subject to a $20 replacement fee. You must bring your QR Code or a photo ID if you need to replace your credentials.

Need a break from the excitement? Feel free to stop by the Quiet Room! We ask that folks not eat, talk, or make noise in this room as it is intended to be a dedicated quiet space.

Visit MPB’s creator lounge at VidCon Anaheim 2023 to receive expert advice from camera and video pros. This is the moment to level up your skills and your salary as a content creator. Test some of the best photo and video gear available for creators from MPB.

Our lounge is the perfect place to capture content, too. Step inside one of our creation stations and discover themed settings that will make your socials pop.

Or, stop by to rest your legs, enjoy all-day coffee and charge your phone. Like our platform, our lounge has something for everyone.
 

Welcome to TikTok Galaxy, a space for creators to come together, collaborate, and create content that’s out of this world. Our lounge is your gateway to exploring the TikTok universe, recharging, and discovering the latest trends and products.  
 

Marketing to a creator’s community requires a nuanced approach. Brands have goals to hit while creators must preserve the trust of their audience and the entertainment value of their content. In order to authentically connect with and leverage these communities, brands have to be willing to trust the creators and get outside their comfort zone. How do internal evangelists convince their corporate colleagues this is the right move? How do both sides push boundaries without compromising their identity? Get the answers from leaders at Donut Media in this session.

How Creator-First Companies Are Rewriting the Rules in Digital Media—and Leading the Next Big Wave of Disruption in more than just Media.

Creators have always sought to connect with their true fans, but major platforms have made it challenging to understand who they are. In this session we’ll unpack how creators can not only reach a large audience, but also build mutually-beneficial relationships with their fans — ones that provide direct financial compensation to creators and meaningful rewards for loyal fans. 

Join TikTok superstars CelinaSpookyBoo and KallMeKris IRL at VidCon! Anything can happen during this creator’s choice session, so come prepared for fun.

Tune in for this live episode of The Yard, led by four visionaries who were sent back from the future to fill the gaping void of white podcasters in LA. So sit back, relax, and please for the love of god shut up you are being so loud right now.

The YouTube Partner Program is evolving with lower eligibility requirements for fan funding and shopping monetization tools, and more ways to qualify and earn through Shorts. This creator panel will provide best practices for becoming a YouTube Partner and dive deep into creator stories of building careers on the platform.

What can today’s deal flow tell us about where the creator economy is going? Find out from Slow Venture’s Megan Lightcap as she shares some unexpected insights that can be revealed when you “follow the money”.

Now more than ever, creators are looking to “own their destiny”. As creators take the reins on owning relationships they’ve built with fans and communities, they are looking for new ways to directly monetize content and build connected IP via owned and operated channels, products, and services. Why is this happening and what does it mean for creators, platforms, fans, and more?

The shift from influencer to creator to entrepreneur isn’t just an evolution in terminology. The emergence of creator-first companies has revolutionized the way we think about business — but the tools, technology, and overall corporate infrastructure available to run these new businesses have not kept pace. Fortunately, forward-thinking founders are developing bespoke solutions to reduce friction and supercharge growth. Join three entrepreneurs to hear about their motivations and aspirations for building innovative tools, tech, and services for a creator-first world. 

Tune in for the ultimate animator showdown! Watch your favorite artists duke it out as they try to guess and draw Pokémon from memory!

Sponsored. Join top e-commerce creators in this session sponsored by TikTok Shop for a discussion on creating successful partnerships and campaigns that benefit both creators and brands. Learn how to create engaging content, negotiate partnerships, and measure campaign success on the platform.

Sponsored. Viewers come to YouTube for trusted product recommendations from their favorite creators. YouTube Shopping General Manager Michael Martin along with top creators and brands will bring to life how thousands of popular, verified creators can make products directly shoppable — helping easily reach new audiences, build loyalty, and drive sales. Plus, can’t-miss shopping inspired giveaways!

The confluence of advertising pullbacks, platform policy changes, and a new ethos on the rise as creators seek more control over their careers is driving increased focus on a direct-to-fan world. What is the waterfall impact on industry stakeholders when creators have consistent income from subscriptions and more ownership over relationships with their fans and communities? Join creator economy leaders for a candid conversation about this new ethos, exploring whether direct-to-fan always means disintermediation or if these newly-developed dynamics just give creators more control.

Twitch streamers have been at the forefront of live content for over a decade, fostering vibrant communities and creating unmatched content — live, for hours at a time. Many mainstays in today’s creator economy — patronage, vibrant chat — were pioneered by Twitch streamers. As the community shapes mainstream trends, Twitch focuses on championing and empowering its diverse, global streamers, giving them tools to continue to push streaming entertainment forward. Join Twitch’s Chief Content Officer, Laura Lee, as she delves into what differentiates Twitch and its streamers, her long-term vision for Twitch, and her perspective on the crucial role of community.

These iconic duos are doing it all — from expanding their brands and businesses to consistently uploading entertaining and engaging content. Tune in as they discuss their paths to success, share their strategies, and reveal how they maintain their position at the top of the creator economy.

The Dream Team talks about life and content creation with surprise guest appearances for an hour.

Since the dawn of TikTok, creators have been accustomed to racking up the vast majority of video views within the first few days of posting. Are those days over? We leveraged our database to determine the new lifecycle of a typical video, exploring when TikToks hit the “For You” page, when the algorithm stops pushing out content, and why some videos get a second life on the app.

Sponsored. Creator economy pioneer, best-selling author and co-owner of DFTBA.com, John Green shares the stage with two of DFTBA’s top creators to discuss what their biggest unlocks have been, how to build a great product business, and why most creators never make good money from merch.

The metaverse remains the hottest new space for global brands. But what does it take to achieve meaningful success that drives measurable brand impact and player engagement? Join us for a deep dive into one of the most celebrated events in the metaverse: the Saweetie Super Bowl Concert, presented by Intuit on Roblox. Learn how leading metaverse game developer Gamefam approaches brand integration campaigns to ensure mutual success and avoid common pitfalls in a space rife with big brands, buzzwords, and vanity metrics. 

Sponsored: Authenticity, diversity and inclusion in storytelling connects cultures, creates fandom, drives business, turns content into franchises and moves the industry forward. BET and Paramount’s Content for Change aims to leverage content to counteract bias on and off screen. Join us as we discuss the business of diversity and how inclusivity can make content and products that will ultimately change the world. 

There is a growing desire among creators for more direct ownership of their fan and community relationships, and for new ways to directly monetize these relationships across diverse platforms. What happens when these desires align with an iconic brand reinventing itself for a 21st century, creator-first world? Playboy’s creator platform. Stripped of advertising constraints, creators are free to make and monetize the content they want, express themselves, and build deeper relationships with fans and communities. Join Loren Piretra, VP of Creators and Marketing and multi-talented Centerfold Madisyn Shipman to learn how Playboy is revolutionizing the world — again.