Vivien Puppa Kocsis

Scientist
Harvard University

Vivien is an award-winning scientist, she conducted research at Harvard University and NASA. Her primary research area is “AI for Good” use cases, particularly for better understanding the human brain and how viral videos stimulate the brain. Vivien is a data scientist and business strategist by training: she has a master's in data science from Harvard and an MBA from Wharton. She has previously worked as a consultant at McKinsey, as a strategist for Google, and as a global venture developer for Rocket Internet. She holds a Guinness World Record in long-distance cycling.

Creator Track

Your Brain on Viral Videos

Duration: 45 minutes

Location: Room 204

Thursday, June 19

1:30 pm - 2:15 pm

Featuring: Vivien Puppa Kocsis

How do viral videos stimulate our brains' What makes our brains want more' What keeps us scrolling' Why do we smile at our computer screens' Join the conversation with an award-winning Harvard data scientist who analyzed thousands of hours of viral and non-viral videos from major creators (e.g., MrBeast, Dude Perfect) from a neuroscience perspective: brain waves, facial expression, and eye movement. Certain neuroscience signals are present across most viral videos and largely missing in non-viral videos. This makes virality scientific and largely predictable!

Participants