Jonatan de Boer

Jonatan de Boer is an experienced media and technology leader with a proven track record in startups, scale-ups, and corporate environments. Currently a partner at 3Rivers, he advises media companies and public figures, on navigating growth, efficiency and innovation in the media and tech landscape.Jonatan’s operational expertise includes managing hyper-growth, scaling complex organizations, driving deregulation efforts, and leading teams through transformation. He has successfully overseen eight-figure P&Ls and built scalable structures for companies transitioning from startup to scale-up.Previously, Jonatan served as (interim) Broadcast Director at NEP, (interim) COO at BumaStemra, General Manager at Bird, and Managing Director at MediaLane. He also led Mediakraft (MCN) as General Manager during its acquisition by MediaLane in 2016. Additionally, he has been an advisory board member for VidCon, a strategic advisor to Fangage (acquired by Triller), and an advisor to the Dutch Public Broadcaster (NPO).With a passion for tech, media, and moonshot ideas, Jonatan thrives at the intersection of innovation and leadership, consistently delivering impactful results in high-pressure environments.