Dylan Huey

Dylan Huey is a content creator with 6M+ followers, entrepreneur, and founder of REACH, the premier national creator and influencer organization.\n\nDylan began his social media journey in 2016 on Musical.ly, later managing talent with a combined following of 100M+ and working closely with top influencers (all before being 18 years old). His firsthand experience in the creator economy fueled his passion for helping others navigate the industry. In 2020, as a freshman at USC, he joined USC REACH, eventually leading its expansion into REACH, now spanning 100+ universities and supporting 3,500+ student creators with a collective reach of 500M+.\n\nNow, as a college alum and at just 23 years old, Dylan continues to bridge content creation and business strategy. He leads REACH Marketing, executing influencer campaigns for brands like Amazon; REACH Talent, providing top-tier management and resources for creators; and REACH Ventures, which holds equity in 25+ pre-seed and seed-stage startups. His expertise has been featured in Fast Company, Business Insider, BBC, The Information, and more, solidifying his impact on the evolving creator economy.

Creator Track

Maximizing Revenue: Building Sustainable Income Streams

Duration: 45 minutes

Location: Room 207CD

Friday, June 20

2:45 pm - 3:30 pm

Featuring: Dylan Huey, Jess Hunichen, Jesse Jaurji and more

This panel will share what creators need to know about leveraging different ways to make money in the creator economy. Topics to be discussed include: exploring avenues like brand partnerships, affiliate marketing, and merchandise; monetizing name, image, and likeness; and fostering audience loyalty for subscription-based revenue. For brand marketers in the audience, the panelists will discuss innovative ways brands can structure revenue opportunities for creator partnerships, from equity in the company to live shopping, especially on different platforms as the creator economy evolves in real-time.

Participants