VidCon Anaheim

Rob Balasabas serves as the Head of Creator Partnerships & Community at Uscreen, overseeing Sponsorships, Influencer Relations, Content Collabs, and Uscreen’s Membership+ Community.As a passionate content creator himself, Rob shares tutorial videos and live streams on his personal YouTube channel (over 1 Million Views to date) and hosts the Coffee with Content Creators podcast.An advocate for content creators, Rob frequently speaks at conferences on memberships, monetization, and revenue stream development for creators and thought leaders.

Creator Track

Building a Successful Subscriptions & Membership Business

Duration: 45 minutes

Location: Room 207AB

Friday, June 20

10:00 am - 10:45 am

Featuring: Dan Witmer, Jump Rope Dudes, Dr. LA Thoma Gustin, James A. Janisse and more

Join this panel of creators who have diversified their revenue and built powerful, sustainable subscription businesses. Learn how to design compelling membership tiers, develop exclusive content strategies, and implement pricing models that convert viewers into paying supporters. Explore practical approaches to reducing churn, building community, and using data to optimize offerings. Gain actionable insights to create a subscription business that provides consistent income while deepening fan relationships.

Participants

Dan Witmer, Jump Rope Dudes

CEO

jump rope dudes

Dr. LA Thoma Gustin

Physical Therapist & Trainer

Dare To Be Active

James A. Janisse

Co-Owner

Dead Meat Productions

Rob Balasabas

Head of Partnerships

Uscreen

Creator Track

Building a Membership and Subscription Business (Mentorship Series)

Duration: 1 hour

Location: Room 209A (Mentorship)

Friday, June 20

5:00 pm - 6:00 pm

Featuring: Rob Balasabas

VidCon Creator Track mentorship sessions are smaller, more intimate gatherings capped at 19 attendees. These sessions offer a closed-door, roundtable format with an industry professional, giving creator attendees a chance to ask specific questions and engage in open discussions that aren’t possible in larger panel or workshop settings.

Participants

Rob Balasabas

Head of Partnerships

Uscreen