Trevor Evarts
Trevor Evarts
Trevor Evarts
Industry Track
Creator-Led Brands: PepsiCo's FLVR & Winning Gen Z on YouTube
Duration: 30 minutes
Location: Ballroom AB (Industry Mainstage)
Thursday, June 19
10:45 am - 11:15 am
Featuring: James Clarke (Sr. Director Digital & Social at PepsiCo), Kate Stanford (VP YouTube Marketing at YouTube), Theresa Gaarde (Head of Partnerships and Sales at Popular Pays by Lightricks) and more
How did PepsiCo Foods successfully pivot its entire portfolio and captivate a new generation of consumers? Enter FLVR, the company's groundbreaking creator-led brand. This panel will explore the strategic blueprint behind FLVR's meteoric rise, from identifying burgeoning food trends and the Chaos Cooking movement to embracing the unique power of YouTube creators. This is a must-attend session for brands seeking to master creator partnerships, leverage YouTube to build deeper relationships with audiences, and achieve significant market impact.
Participants