Meredith Jacobson

Founder
Offscreen Resources

Meredith has spent the past decade facilitating partnerships between brands, agencies, and creators. As an independent consultant, she has supported over 30 brand teams, including LiveNation, Hormel Foods, Google, and SpotOn GPS Dog Fence. Since 2020, she has been managing the Internet’s Dad, @DadAdviceFromBo. Bo is known for sharing easy-to-follow videos teaching his “internet kids” how to take care of their homes, cars, yards, selves, and everything in between. Meredith negotiates and helps with execution on all brand partnerships and business opportunities for Bo & his daughter Emily. As a team, they are proud partners of Carhartt, Bose, USAA, SimpliSafe, and many more. Meredith is also the Founder of Offscreen Resources and host of the podcast What Happens Offscreen. Offscreen Resources is a service for matching professionals in influencer marketing with strategy, operations, casting & campaign management roles. On What Happens Offscreen, Meredith highlights the career journeys of influencer marketing professionals from C-suite executives to boots on the ground campaign managers. Meredith spends her free time traveling with friends and outside with her dog, Taylor.

Creator Track

Building an Audience as a Niche Creator

Duration: 45 minutes

Location: Room 210

Saturday, June 21

10:00 am - 10:45 am

Featuring: Dollar Tree Dinners, Ericka Bozeman, Meredith Jacobson and more

Join this panel of successful creators as they reveal how specializing in unexpected topics led to thriving communities and sustainable careers. Discover why focusing on a specific passion creates stronger audience loyalty and more lucrative opportunities than chasing mainstream appeal. Learn practical strategies for finding your perfect audience, establishing authority in your space, and leveraging expertise to grow beyond perceived limitations. Perfect for creators wondering if their passion is too niche.

Participants