Aditi Rajvanshi

Head Of Strategy, Portal A
Portal A

Meet Aditi, the Head of Strategy at Portal A, an award-winning original and branded content company renowned for its breakthrough digital video. Her deep understanding of the creator economy stems from nearly 15 years as a thought leader and evangelist for creators, content, and communities, a journey that began at Google and YouTube. Adi is also the founder of Brewing Awesome, a consultancy through which she has partnered with notable brands such as Sesame Workshop and Dotdash Meredith. Fun fact: she's a proud Nerdfighter, committed to decreasing world suck! DFTBA.

Industry Track

The Evolution of Creator Communities: Memberships, Subscriptions, Premium Content and More

Duration: 40 minutes

Location: Room 304CD

Friday, June 20

1:50 pm - 2:30 pm

Featuring: Aditi Rajvanshi (Head Of Strategy, Portal A at Portal A), Bethany Brown (Senior Director, Subscription Content & Strategy at Mythical Entertainment), Jordan Balke (Founder at Springboard Creator Consulting) and more

As advertising revenue fluctuates and algorithms shift, creators are building more durable business models through direct community engagement. This session explores how creators —and the platforms and partners that support them — are investing in memberships, gated content, private communities, and subscription offerings to foster deeper connections and drive sustainable revenue.

Participants