VidCon Anaheim

Meet Aditi, the Head of Strategy at Portal A, an award-winning original and branded content company renowned for its breakthrough digital video. Her deep understanding of the creator economy stems from nearly 15 years as a thought leader and evangelist for creators, content, and communities, a journey that began at Google and YouTube. Adi is also the founder of Brewing Awesome, a consultancy through which she has partnered with notable brands such as Sesame Workshop and Dotdash Meredith. Fun fact: she's a proud Nerdfighter, committed to decreasing world suck! DFTBA.

Industry Track

Distribution 4.0: The Economics of Multi-Platform and Multi-Channel Growth

Duration: 45 minutes

Location: Room 304CD

Friday, June 20

11:55 am - 12:40 pm

Tag: Commerce/Retail, Platforms/Media/Entertainment, Revenue & Monetization

Featuring: Aditi Rajvanshi, David B. Williams, JUAN CARDENAS and more

In today’s fragmented media landscape, distribution is no longer a downstream decision — it’s a core strategic function. This session brings together creators and industry leaders to unpack how multi-platform and multi-channel strategies are being designed to drive both audience growth and monetization. From tailoring content to platform-specific formats to leveraging syndication, localization, and strategic partnerships, we’ll explore the tactics that are expanding reach and deepening engagement. The conversation will also dig into the economics behind these moves: how value is defined and measured across platforms, how monetization models vary, and what it takes to build a distribution strategy that scales without sacrificing control.

Participants

Aditi Rajvanshi

Head Of Strategy, Portal A