Bethany Brown

Senior Director, Subscription Content & Strategy
Mythical Entertainment

Bethany Brown is the Senior Director of Subscription Content & Strategy at Mythical Entertainment. She is passionate about creator communities and is responsible for the growth of the Mythical Society, Mythical’s subscription streaming service and community platform, focusing on creating engaging content and a space for fans to foster meaningful connections. Previously, Bethany worked in the nonprofit world where she created bespoke music teaching curriculums for use in elementary through high schools as well as lifelong learning programs. Bethany enjoys photography and singing in a local community choir in her free time.

Industry Track

The Evolution of Creator Communities: Memberships, Subscriptions, Premium Content and More

Duration: 40 minutes

Location: Room 304CD

Friday, June 20

1:50 pm - 2:30 pm

Featuring: Aditi Rajvanshi (Head Of Strategy, Portal A at Portal A), Bethany Brown (Senior Director, Subscription Content & Strategy at Mythical Entertainment), Jordan Balke (Founder at Springboard Creator Consulting) and more

As advertising revenue fluctuates and algorithms shift, creators are building more durable business models through direct community engagement. This session explores how creators —and the platforms and partners that support them — are investing in memberships, gated content, private communities, and subscription offerings to foster deeper connections and drive sustainable revenue.

Participants