Caley-Rae Pavillard

Caley-Rae Pavillard is the Vice President of Creators at ShopMy, the platform transforming creator marketing into a powerful performance channel that delivers an average 5x ROI for brands. As one of the company's earliest team members, she has been instrumental in building ShopMy's creator ecosystem from the ground up, helping scale it to over 100,000 creators driving more than $350M in sales.She leads strategic partnerships across the creator, agency, and publication landscape, shaping ShopMy into the leading platform for performance-driven creator marketing—empowering creators to monetize authentic recommendations while giving brands the tools and data to measure real impact.With a career rooted in the creator economy—including experience as a creator herself—she brings a unique perspective as both a platform leader and a brand founder. Before ShopMy, she was Head of US Talent at Komi, a platform helping creators grow their businesses through tools that bridge content, commerce, and community. She also co-founded Radiate by Amanda, her sister Amanda Pavillard's limited-edition beauty line, featured in Glossy in 2023 as an influencer brand to watch.At the intersection of influence, performance, and authenticity, Caley-Rae builds high-leverage partnerships that deepen value for creators and help brands navigate the shift from unmeasurable influence to data-driven marketing.