Chanel Tyler @buymechanel

Content & Commerce Creator
BuyMeChanel LLC

Chanel Tyler is a powerhouse at the intersection of Tech, Beauty, and Culture. A graduate of Spelman College and Columbia Business School, she has built a career leading creator partnerships, monetization strategy, and driving cultural relevance at top brands like YouTube, Estée Lauder Companies, and Howl. Chanel previously led the Beauty, Fashion, and Lifestyle verticals on YouTube’s Large Partner team, where she championed for inclusion within top creator communities, innovation across product and tool development, and co-executive produced YouTube’s first Beauty Festival. Chanel now runs her own content and commerce business, focused on lifestyle content, brand collaborations, creator education, and influencer advocacy. Beyond her professional work, she’s built a vibrant and highly engaged digital community centered on beauty, fashion, skin health, and representation. Chanel’s contributions to the industry have been featured in The Cut, People Magazine, Coveteur, PR Newswire, Good Morning America, and BET Networks.

Creator Track

5 Ways to Turn Your Links Into a Living (presented by Collective Voice)

Duration: 45 minutes

Location: Room 207CD

Friday, June 20

1:30 pm - 2:15 pm

Categories: Sponsored Session

Featuring: Catherine Halaby, Chanel Tyler @buymechanel, Derria Underwood and more

Ready to turn your scroll-stopping content into a full-time career? This panel breaks down 5 strategies top creators use to grow with purpose, build communities that actually convert, and craft content that drives sales on any platform. From passion project to affiliate linking to paid partnership, we’ll share actionable strategies, platform-proof content pillars, and Collective Voice tools that help create to cash in.

Participants